Launched in 1999 off the success of multi-platinum artist Jay-Z, Rocawear quickly staked its claim in hip hop history by becoming the brand of choice for street savvy customers. Jay-Z creates culture, in music and in fashion. There are over 30 million records sold annually through the ROC music presence representing artists such as Jay-Z, Kanye West, Ludacris, Rihanna, Mariah Carey, Fall Out Boy and The Killers.

Rocawear is a way of life. Rocawear continually reinvents the pulse, as it defines the life style for today’s consumer. It currently does a powerful retail business totaling of over $700 million. The brand is in many categories of product including men’s and women’s apparel, children’s apparel, shoes, sneakers, hats, handbags, belts, sunglasses and optical. The brands attention to detail has given Rocawear an appeal far beyond the urban customer.

The Rocawear Ophthalmic Collection is recognized for its sophisticated designs with an added sparkle of fashion flare. All frames are made out of Italian acetate. All stones are Swarovski crystals and all nose pads are silicone. The stylish shapes colors and quality of this optical collection exude the Rocawear mantra for creating the synergy in setting the latest fashion trends.

Rocawear recently presented Colors in Optics, Ltd with the “Partner Of The Year” award for its success in the eyewear category.